Part II of the introduction to my series on how to sell your book.
Introduction, Part II
Why You Should Exploit Amazon – Even If You Don’t Like the Company
Throughout this guide, many of my suggestions for book marketing and promotion will assume that your book is for sale on Amazon. For most of you, this will be an obvious premise, a given. However, for some – including a number of writers I have known and admired for a long time – this assumption will create a problem: because they are boycotting Amazon.
There are valid reasons to boycott Amazon, the primary one being that it is a megacorp that is taking over the world, destroying everything in its path – from publishers to bookstores and beyond. On the basis of news stories, many consider the company to have behaved unethically towards its employees – rebuttals notwithstanding.
I respect anyone’s decision to boycott Amazon if that is what they have decided to do. Even if they have, they will find a host of useful strategies…
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